Crown City Green
Project overview
Mikayla Catoe led the development of Crown City Green’s brand identity, brand guidelines, brand pattern, custom iconography, product packaging design, and custom Shopify storefront. MCC now provides ongoing search engine optimization and website design that has resulted in a 272% increase in search traffic, a 334% increase in users, a 378% increase in sessions, a 20% increase in average session duration, and a 13% decrease in bounce rate. Crown City Green now ranks for over 280 strategic keywords. MCC oversees the end-to-end creative direction, including product photography and videography. MCC is responsible for social media management, community management, and content creation, resulting in a 14,000% increase in post reach, 445% increase in profile visits, 3,700% increase in post likes, 4,300% increase in post comments, 5,900% increase in post saves, and 861% increase in website clicks on Instagram. In eight months, MCC fielded over 1,100 inbound messages through community management.
Client
Crown City Green
Industry
Agriculture, Cannabis, CBD
Commerce
D2C, B2B
Services
Brand Design
Product Photography
our solution
MCC provided website design and search engine optimization services for Crown City Green. With a dedicated designer, developer, and search engine strategist, we have developed an effective solution to meet the needs of the business. Our marketing services focus on creating a custom website and educational product pages while optimizing for maximum visibility online. Utilizing technical SEO best practices, we provide Crown City Green with a comprehensive solution that helps increase customers and grow their business.
MCC has maintained a unified brand strategy for Crown City Green. MCC works to ensure Crown City Green’s brand is expressed and maintained in a way that effectively captures the sentiment of its unique indoor, aquaponic cultivating system and superior cannabis products. Our team is dedicated to creating a holistic strategy that ensures each aspect of the identity, from visual aesthetic to customer interaction, is aligned and pertinent.
MCC exhibited careful attention when shooting product and lifestyle photos for Crown City Green. We made sure to capture all of the intricate details of the cannabis flower in order to properly show its natural beauty to consumers and wholesale buyers. With extensive experience in this domain, MCC was able to capture mesmerizing photos that highlight each unique strain of CBD-dominate cannabis flower.
MCC leveraged social media trends to increase reach and engagement across Meta platforms, Facebook and Instagram. Because CBD is part of the cannabis industry, MCC provided content creation and copywriting services that were adherent to Meta’s strict regulated goods compliance guidelines.
results
+20%
Increase in average session duration
+378%
Increase in sessions
+334%
Increase in users
+272%
In search traffic
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