In an effort to make its mark in New York City’s already saturated hospitality market, MCC was brought in to help Sabai create a more coherent brand image that embodied the spirit of the restaurant — modern and sleek. The goal was to generate stronger brand recall from the busy city’s food lovers, and ultimately increase sales. MCC crafted a new version of its logo mark and comprehensive brand guidelines that would be implemented across all of Sabai’s print and digital materials – setting the foundation for its successful launch into cities across the world.
MCC provided comprehensive content creation services for Sabai, ranging from a new menu design to business cards and more. All of this was in accordance with Sabai brand guidelines. Additionally, MCC created engaging social media content consistent with Sabai’s message and style, assuring the highest level of quality. With all content meticulously designed by the team at MCC, Sabai can proudly display a unified and professional look across its entire range of marketing materials.
MCC was delighted to serve Sabai by collaboratively shooting food and beverage for them. Our service also included professional editing for their existing photos, translating perfectly the theme and style of Sabai into stunning visuals that could be used on a range of materials. The combination of our expertise in photographic and post-production services enabled us to provide Sabai with creative and impactful photography.
At MCC, we understand how important it is to engage with customers via social media in an organic way. To help accomplish this goal, we’ve put together a detailed strategy for creating content that reaches Sabai’s target audiences without any additional advertising costs. This included visiting the restaurant to film and transform the footage into compelling videos to be utilized across various social media platforms. Ultimately, this strategy enabled Sabai to grow its social media reach and engagement without breaking the bank.