MCC recognized Table 87 as a major player in the pizza market, yet its branding was holding them back from standing out from competitors. This is why MCC led rebranding efforts to increase approachability and make the brand more memorable for customers. Thanks to the rebranding project, Table 87 is now able to position itself as the go-to choice for any modern pizza lover. The new look has emerged as a shining example of modern branding, delivering an unforgettable experience that can’t be matched by other brands in the freezer aisle. With this successful transformation, MCC aims to make Table 87 synonymous with great-tasting pizza in a bold and fun way.
MCC provided strategic graphic design and copywriting services to Table 87 to help the business rebuild its online presence from the ground up. One of the goals was to create a website that would effectively tell the brand story and educate potential customers on product offerings through strategic product positioning. To reach this goal, MCC crafted unique visual solutions and compelling narrative elements that deftly collected user data and engaged users with impactful content.
As Table 87’s creative marketing agency, MCC created an experiential activation for Table 87 at the Specialty Food Association’s Summer Fancy Food Show that catered to consumers, CPG retail buyers, and food service buyers. The 10 x 10 activation welcomed event attendees to sample Table 87’s frozen pizza and become card-carrying “official pizza tasters” after writing their reviews on our wall. This allowed buyers to observe a large sample of real-time reactions to the product. It also created a memorable experience for the pizza critics. MCC created strategically designed sales sheets, also known as sell sheets, to help promote their products and services to retail supermarkets and food service leads. The sell sheets highlighted the critical benefits of Table 87’s offerings while providing a concise overview of what they had to offer. With these sell sheets, Table 87 was able to reach new markets and increase its customer base.